The Importance of Businesses Collecting Testimonials and Reviews from Their Customers In today’s digital age, where online presence can make or break a business, customer testimonials and reviews have become critical elements in establishing credibility and trust. They serve as powerful tools for attracting…
How do you measure your marketing success with key performance indicators in your marketing plan? “Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord…
If you’re like most people, you usually start your working day with the intention of being as productive as possible. Yet, as the day rolls on, you find yourself fielding multiple urgent requests and watching your task list grow. What you initially set out…
Poor salespeople are on the defensive today. They are reducing prices, giving away extras, allowing prospects to erode margins, and generally losing control of the sales process. On the other hand, professional salespeople are on the offensive. They are selling value not price, customer benefits…
Most people know what they need to do to achieve the things they want to achieve in life or their business but fail to do these things. As always it’s the “taking action” that counts. You may have all the knowledge and skills you like,…
Happy new year everyone. Christmas seems like ages ago and this long dreary windy and wet January has seemed to last forever! The gloom can, naturally, get us down and make us sluggish. In fact, some of us feel like hibernating at this time of…
Raving fans are customers who are so over the moon with your business and service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you make sales to them. It’s a…
Are you struggling to create a memorable positioning statement for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. …
Nurturing Creativity If it weren’t for ideas, we would still be living in caves. If not for ideas, companies would not exist. If this is true, why then do companies do everything in their power to suppress their employee’s ideas to the point of not…
I’ve spent many years studying successful people and have identified the skills, talents, and characteristics that enable them to succeed. As you look at and study these skills, talents, and characteristics, you’ll realize that you possess many of them yourself. Some of these skills and talents…
Are you a creative or reactive leader? Good leaders, some experts say, are creative rather than reactive. In other words, they anticipate future demands & trends and make new products or tailor the ones they already have to suit that future. For many reasons things are…
Celebrate your business culture Organisations can spend a lot of time and money establishing a unique business culture that makes them a more effective business. Creating a business culture is a complex and dynamic process. When establishing the cultural environment requires more than just words,…
