ActionCOACH Buckingham is dedicated to helping businesses in North Buckinghamshire to thrive.  We work with business owners to not only create great businesses with sustained profitable growth, but also to lead incredible lives; lives enjoying the financial and personal freedom that business ownership promises, but rarely delivers. 


Who is Justin? 

I am an experienced business leader and public speaker who has successfully led and grown small businesses as well as UK-based divisions within international companies. I have worked with some of the biggest brands in the world, helping them to grow their businesses, as well as with many smaller companies.  I have first-hand knowledge of the challenges that business owners experience every day and I have led all the key areas of a business including Marketing and Sales, Operations, Finance and HR through the different phases of their growth.  

I also have considerable experience in building teams and the art of leadership; in addition to the various businesses that I have managed in the last 20 years, spent 15 years in the Territorial Army, three of them commanding a NATO-roled armoured reconnaissance squadron. 

My passion is working with businesses to help them grow, to attract more customers and to work more effectively. I strongly believe that successful small businesses are the bedrock of communities and ActionCOACH Buckingham’s goal is to help local business owners to grow and our community to thrive.  I love to help owners achieve the goals and ambitions they have for their business and personally.  

Coaching with Justin 

In my experience, whilst all businesses are different, I have yet to come across a business leader or owner, who does not struggle with Time, Team or Money issues in their personal or professional life. I too have personally faced these challenges and using this experience and the proven solutions from ActionCOACH, the world’s best business coaching system, we will ensure you overcome them and thrive. 

I’ll work with you to provide clarity on what your business looks like in the near and long term and plan exactly how we deliver your goals. We will work closely on your business plan, sales and marketing strategies and build a reliable, high-performing and highly-engaged team. You will be able to move away from essentially having a job working in  your business, to working on  your business, which is exactly what is required to take your business to the next level. 

With your indepth knowledge of your business, the proven system of ActionCOACH, and my business experience, I will help make the complicated things simple.   I will not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less hours, relax more, and enjoy the fruits of your labour. 


Justin Charlton-Jones

Managing Director

Justin is an experienced business leader and public speaker who has successfully led and
grown four small businesses in the UK as well as divisions within international
companies. He has first-hand knowledge of the challenges that business owners
experience every day.
Justin’s passion is working with businesses to help them grow, to attract more
customers and to work more effectively. He believes that successful small businesses
are the bedrock of our communities and wants to help local businesses to thrive.

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Kelly Sinclair

Business Development Executive

I have spent the last five years coaching start-ups on how to avoid joining the 99% that fail by
developing innovative solutions that are both useful and investable. I also love Italian food,
travelling, being a musician and my current goal in life is to master the art of calisthenics.


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Debbie Conroy

Personal Assistant

Always delivered with a smile I am here to support Justin and the team and in doing so I support all
our clients in helping them achieve their dreams and goals.
As a mother of three young adults I can juggle tasks, take the pressure, always deliver on time and
with humour.
My passion is the outdoors – whatever the weather I’m out there with my two dogs and my
daughter’s horse there’s never a dull or spare moment in my life!

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