Raving fans are customers who are so over the moon with your business and service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you make sales to them.
It’s a frightening fact that in business that we spend six times as much money attempting to attract new customers to our businesses than we do to up-sell, on-sell and generally over service our existing customers.
Another frightening fact…68% of customers who stop buying from an organisation do so simply because of a perceived indifference. The business actually didn’t do anything wrong, the customer just thought the organisation didn’t care enough!
Would you like your customers to shout your name from rooftops telling people why, if they’re not dealing with you, they’re missing out on something awesome! Here are some simple tips that you can introduce in your business today. They will help you keep your customers coming back, bringing their friends with them.
· Send them thank you cards
· Sell them everything they need to gain maximum benefit from the purchase
· Use their name frequently
· Call them up just to make sure everything is going well
· Call them up when something new arrives in stock that you know they would like
· Follow up & follow up again
· Under promise and over deliver
Try to implement just a few of these tips. As the business owner you must lead by example as your team does everything you do.
If you care for your customers, your customers will care for you and help you to grow your business. It is a simple as that.
As we look ahead to Christmas, why not send your customers a Christmas card, reshare their Christmas offers or call them in January and wish them a happy new year!
For more information on how to upsell and create a customer referral plan, do get in touch and we will offer you a free business review as well.
Many thanks, Justin Charlton-Jones.
Have you made it to one of my events yet?
I run many events, both in person and online, to provide support for business owners who wish to grow their businesses.
Check out my ‘Lunchtime Learning’ webinars where I will be covering topics relevant to all aspiring business owners.
Pop along to one of my ‘6 steps to grow your business’ seminar and networking events to meet other like-minded business leaders who want to grow their empires and learn the only 6 ways to speed track your businesses success.
Or come along to a ‘GrowthCLUB’ event – running every quarter, we will take you through your 90-day plan to ensure your business grows well into this year and the next.
For more information about any of these events go to https://buckingham.actioncoach.co.uk/events
