Celebrate your business culture
Organisations can spend a lot of time and money establishing a unique business culture that makes them a more effective business. Creating a business culture is a complex and dynamic process. When establishing the cultural environment requires more than just words, it requires rewarding behaviours that demonstrate the culture points you want to promote and build.
Working ON your business instead of just IN your business means you need a team that can run the business even when you aren’t there. Often a strong company business culture is the first step.
When trying to build a “commercial profitable enterprise that works even when you are not there”, as coined by Brad Sugars, CEO & Founder of ActionCOACH Business Coaching, creating a vision that leads everything and everyone in the business is critical. This vision is central to every function and every goal, vision doesn’t change. It doesn’t vary and is not flexible.
To ensure that the vision is central to the work performed, create value points or culture points that provide a guide to working together within the organisation.
Whether you have 5, 10 or 14 points of culture, make sure that you weave the concepts into every level and in every function. At ActionCOACH, the largest and most successful business coaching organisation in the world, these are the 14 points of culture.
- Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company. - Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results, and I know that for things to change, first I must change. - Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity, and I clear up all broken agreements immediately. - Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation. - Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved. - Communication
I focus my thoughts, energy, and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence, and personal confidence. I am a successful person. - Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory. - Teamwork
I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me. - Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew. - Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well. - Systems
I always look to the system for a solution. If a challenge arises, I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity. - Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in always dealing with me. I am disciplined in my work, so my results, growth and success are consistent. - Gratitude
I am a truly grateful person. I say thank you and show appreciation often and, in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right. - Gratitude
I am an abundant person; I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others, and I accept that abundance only shows up in my life to the level at which I show up.
Now it’s time to celebrate and recognise your team and your partners for the work they do in supporting your vision and living the culture you have created and nurtured. Creating ‘culture’ awards and rituals around your company culture points creates even a more exciting and inclusive environment.
The more you get your team focused on working towards common goals and honouring the culture points, the sooner you can begin to start working ON your business and let your team run the business with confidence.
If you have any questions or want to learn more about how I can help grow your business, please call me on 07773 406343, send me an email at justincharlton-jones@actioncoach.co.uk otherwise, you can go directly to my online calendar and schedule a meeting with me: https://meetings.hubspot.com/justincharlton-jones
The original version of this article was published on www.actioncoach.com
